It may look like just a dusty room with wires and tables scattered on the concrete floor, but during a recent tour of the Miami Herald, our Online Journalism class got a sneek peek of the newsroom's lastest venture: the creation of its very own TV studio.
According to Rick Hirsch, Managing Editor of Multimedia, the Miami Herald hopes to have a studio up-and-running by next year to help "increase the frequency of video commentary" and create more programming for the web. As Hirsch explained, the demand for video content is on the rise, and the Herald needs to find alternative ways to compete with other news sources/outlets and attract wider audiences.
The studio will produce content focused on sports, local news, public affairs, weather and entertainment. As of now, Hirsch says only a handful of the Herald's staff shoot news video for the web each day, but that number may increase once the studio takes off. Due to the significant growth of online readers (in-house reports indicate that from August 2007-August 2008, the number of unique online visitors rose from 2.8 million to 3.9 million), the studio is expected to help the Herald provide news stories in more efficient and visually captivating ways.
The Miami Herald has succesfully ventured into radio, has dabbled in podcasts, and now they are about to take their website to a whole new level. The Herald's ready for it's close up, Mr. DeMille!
1 comment:
I'm glad you focused on video... ghostly picture of Rick there.
You might consider switching to black type on white background, as it's much easier to read. If not so cool.
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