In this YouTube clip posted over a year ago, Washington Post Online Executive Editor Jim Brady discusses the need for journalists to keep up with new multi-media skills and trends, especially within the online world, in order to stay ahead of the competition.
As everything in the online world is subject to reinvention, the ongoing “fight” for national and international readers remains constant. According to Brady, consumers are continually reforming the ways in which they get their news, and therefore, it has become imperative for journalists to learn new media skills in order to adapt to an ever-changing environment.
And so, the convergence and evolution of media has given rise to the “Superjournalist,” one who is able to produce content faster than a speeding bullet, more powerful than the local news, able to master a variety of media in a single bound…
Through gathering and producing stories for more than one type of media (check out Chapter 1 of James C. Foust’s “Online Journalism: Principles and Practices of News for the Web”), Superjournalists are able to have their stories available to larger audiences with immediacy and tact.
Superjournalists seem to thrive in the field of online journalism, as basic media skills are adapted to changing situations and new ways of covering stories are explored in order to reach their full potential and hopefully attract wider audiences.
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