Less than an hour after posting my blog regarding Shelley Acoca's recent class visit and the Early Voting Links Package-which for the past week has appeared on either the top or bottom of the left-hand panel of the Herald's webpage-the story is now prominently featured on what Ms. Acoca described as the "Mainstage," or front and center/top of website.
UM journalism graduate Rafe Sangiovanni, who joined Ms. Acoca during Tuesday's class, exaplined that "Mainstage" stories are not actually "real" stories. Instead, they feature attention-grabbing headlines above captivating photographs, which-when you click on the headline-take you to a previously posted breaking news story. In this case, when I clicked on the headline, "Early Voters Greeted with Lines on Saturday," I was instantly taken back to the original article/related content page I had blogged about earlier today. Mr. Sangiovanni noted, however, that the article itself can be updated throughout the day, whenever new information becomes available, to promote continued interest and content longevity.
I appreciate how MiamiHerald.com posted the Early Voting Package on its Mainstage, as it encourages folks to get out and vote on their day off. This is a perfect example of dayparting, or gearing stories toward a particular demographic, or what the target audience typically engages in at that time.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment