Miami Herald Online News Editor Shelley Acoca stated during her recent visit to our Online Journalism class that videos-when featured as stand-alones on MiamiHerald.com-generate more user traffic and attract unique visitors.
On Saturday, MiamiHerald.com posted the video, "Remembering El Encanto," former Jewel of Havana" in its Multi-Media section and accompanying story, and sure enough my Cuban mom-who has never really perused the Herald website for news- was transported back to her roots. Having left Cuba when she was only nine years old, she said it was wonderful to see photographs and video of the historic department store, and complimented the Herald on its great coverage.
I guess Ms. Acoca was right. Videos have the potential to attract unique visitors, and hopefully, reel them in for more. I can proudly report that my mom may now be hooked on the Herald.
(The Miami Herald' Sunday print edition featured a follow-up piece of this story entitled, "Fashion Flashback")
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